From Ian McCarthy, Know Your Numbers
The only proven world-class training system built for contractors who want predictable profit—without copying competitors’ pricing, guessing on quotes, or working harder for less
Let Me Show You How This System Will Guarantee You Predictable Profit
Sound On, If You Want to Learn Something Incredible
From Buried in Work to Banking Real Profit—No Guessing. No Copying.
You’re busy. Your crews are booked. Clients love your work.
But when December rolls around and you finally check the books, the truth hits you like a brick. Despite working 60-hour weeks all year, there’s barely anything left in the account.
You worked harder than ever and somehow made less.
You know something’s broken, but you can’t figure out what. The worst part is watching competitors charge less than you while somehow staying in business, wondering if you’re the one who got it all wrong.
The Hard Truth?
Contractors Get Trapped Too
83% of contractors admit they set prices by copying competitors or using outdated square-foot pricing without knowing their actual costs. They’re working themselves into the ground while their bank accounts stay empty.
Here’s what’s really happening behind the scenes:
- You're marking up materials but forgetting your overhead. Every hour your truck runs, every office expense, every insurance payment—it all has to come from somewhere. Most contractors don't even know what their true overhead costs are, let alone how to recover them in their pricing.
- You're winning bids by being the lowest price. Sounds good until you realize you won the job by agreeing to lose money. Your competitor who bid higher? They might actually know their numbers and walked away because the job wouldn't be profitable at that price.
- You're scaling up but profits are going down. More crews, more projects, more revenue—and somehow less money at the end of the year. Growth doesn't fix broken pricing. It just multiplies the problem.
- You're not tracking hours or you are, but not informing your crews of the goals. Either you aren’t tracking hours, or if you are, but your crews aren’t informed of the goals, and therefore are playing the game without the scoreboard.
- You're running a business on hope instead of a plan. Hoping this month will be better. Hoping the big project will save you. Hoping it all works out in the end. But hope isn't a strategy, and eventually, the math catches up.
The truth is you’re not failing because you’re bad at your trade.
You’re one of the best at what you do. You’re failing because nobody ever taught you the business side of contracting—and now you’re paying for it with your financial freedom.
There's a Smarter Way to Build Wealth
What if you could know—before you even bid a job—whether it would actually make you money? What if your pricing was based on your real costs instead of guessing what competitors charge? What if you could look at any estimate and immediately see if your overhead is covered? What if you could finally stop working so hard for so little and start keeping the money you’re earning?
That’s not a fantasy. That’s what happens when you know your numbers.
My $200,000 Wake-Up Call
And a Near-Bankruptcy Reality Check
I’m Ian McCarthy, and I run a successful landscaping company in Southeastern Massachusetts.. But it wasn’t always this way. Years ago, I was exactly where you are now—working like crazy, staying busy, and wondering why I never had any money to show for it. I was doing everything “right” according to the industry. Competitive pricing. Quality work. Repeat clients. And I was still bleeding cash.
The breaking point came when I finally sat down and calculated my actual costs.
I thought I was making money because I made money on nearly every job, but didn’t realize it wasn’t enough to cover my overhead.
It wasn’t because we were bad at landscaping—we were doing beautiful work-it was because we were bad at business. I had to figure out my real numbers or lose everything I’d built.
So I created a system for my own company. A way to know exactly what I needed to charge to cover my overhead and make a profit. A method that accounted for my specific costs, not some industry average or competitor’s guesswork.
It worked. My company went from barely surviving to consistently profitable.
Then other contractors started asking me how I did it. I’ve now helped 125+ companies across the country implement this exact system.
Out of those 125 companies, all of them gave the training 5-stars and expressed their amazement at how easy it was. Clients have added $100,000 to $200,000 in net profit in a single year after implementation. Some attendees were in tears during their first workshop, facing bankruptcy. Today, several actually run their own consulting company and are now helping others.
The difference between contractors who make real money and contractors who work themselves to death for nothing? The profitable ones know their numbers!
The difference between contractors who make real money and contractors who work themselves to death for nothing? The profitable ones know their numbers!
Introducing Know Your Numbers
The only comprehensive world-class training system built for contractors who want predictable profit—without copying competitors, guessing on pricing, or working harder for less
With This System, You'll Learn
Calculate Your True Overhead
Know exactly what it costs to keep your business running—and how to recover every dollar in your pricing.
Build Company-Specific Pricing
Stop copying competitors and start charging what YOUR business needs to be profitable.
Create Profitable Estimates
Price jobs accurately so you know you'll make money before you ever start the work.
Track Job Performance
Monitor actual costs against estimates so you can adjust and improve with every project.
Implement Systems That Scale
Build processes that work whether you're running one crew or ten, without losing control of profitability.
Connect Estimating to Accounting
Bridge the gap between what you planned and what actually happened so you can learn and improve.
Whether you’re starting with $500,000 in revenue or $5,000,000, this system will help you build a roadmap that actually works.
Learn Anytime Anywhere. Your Way.
Learn at your own pace with fully interactive courses. Whether you’re at home or on the go, dive into the course content when it suits you best. Engage with the material through interactive videos or listen to audio versions of lessons to maximize your time and convenience.
Track Your Progress. Measure your Growth.
Easily monitor your development with our interactive system. Refine your techniques and stay motivated as you advance through each level of your training, guaranteeing continuous improvement and mastery of real-world business strategies.
Master Your Skills With Advanced Testing.
Leverage our cutting-edge system to challenge your business knowledge through superior, interactive assessments. Track your progress, refine your techniques, and prepare for implementation in your own company.
Join our exclusive community of Profitable Contractors.
Engage in high-level discussions and gain insider access to tips, techniques, and support reserved only for members. Connect with contractors who are just as committed to building profitable businesses as you are.
System Features That Make This Complete
![System Features That Make This Complete Know Your Numbers App Replace the guesswork with a proprietary tool that calculates your exact overhead, crew capacity, and required pricing. Input your real data and get instant clarity on what you need to charge to actually make money. Step-by-Step Implementation Training Learn exactly how to input your data correctly, interpret the results, and translate those numbers into profitable pricing for your specific trade and marketplace. Estimating System Integration Connect your numbers to your actual bidding process. Create estimates that account for labor, materials, overhead, and profit—no more guessing or copying competitors. [Image placement: Device mockup showing Know Your Numbers app interface with overhead calculations and pricing recommendations] Tracking and Analysis Methods Monitor job performance against your estimates. Identify where you're making money and where you're losing it so you can course-correct in real time. QuickBooks Integration Training Bridge the gap between your estimates and your accounting system. Track actual costs against planned costs so you can improve with every project.](https://training.blueclawgroup.com/wp-content/uploads/2021/05/System-Mockup.png)
Know Your Numbers App
Replace the guesswork with a proprietary tool that calculates your exact overhead, crew capacity, and required pricing. Input your real data and get instant clarity on what you need to charge to actually make money.
Step-by-Step Implementation Training
Learn exactly how to input your data correctly, interpret the results, and translate those numbers into profitable pricing for your specific trade and marketplace.
Estimating System Integration
Connect your numbers to your actual bidding process. Create estimates that account for labor, materials, overhead, and profit—no more guessing or copying competitors.
Tracking and Analysis Methods
Monitor job performance against your estimates. Identify where you’re making money and where you’re losing it so you can course-correct in real time.
QuickBooks Integration Training
Bridge the gap between your estimates and your accounting system. Track actual costs against planned costs so you can improve with every project.
Real Results from Real Professionals
Proven Track Record: 125 out of 125 companies over three years are still using this system. Clients have added $100,000 to $200,000 in net profit in a single year after implementation.
“I finally understand why I was losing money on jobs I thought were profitable. This system changed everything about how I price.”
— Landscaper
“Added $150K in net profit the first year. The numbers don’t lie.”
— Pool Builder
“Was facing bankruptcy. Now I run my own consulting company helping others.”
— Concrete Co
Why Know Your Numbers Is Unlike Anything You've Tried Before
Company-specific calculations instead of industry averages.
Your overhead isn’t the same as your competitor’s. Your marketplace isn’t the same as someone across the country. This system accounts for YOUR unique variables.
Proprietary app that replaces confusing spreadsheets.
Input your data once, and the tool does the math. No Excel formulas. No accounting degree required. Just clear answers about what you need to charge.
Complete implementation training, not just theory.
You don’t just learn the concept—you learn exactly how to input data, read results, create estimates, and track performance in your actual business.
Integration between planning, estimating, and accounting.
Most contractors have disconnected systems. This bridges the gap so you can see if your plan actually matches reality and adjust when it doesn’t.
Proven across 125+ companies and multiple trades.
This isn’t un-tested theory. It’s a system that’s been refined over three years with landscapers, concrete companies, pool builders, fence installers, and more.
Direct access to someone who’s been in your shoes.
Ian isn’t a consultant who’s never run a crew. He owns a successful contracting company and built this system for himself first. He knows what works in the real world.
- Your Investment
Lifetime Access To The Course & One-Year Access to the Software
$5,000
$2,497
That’s less than your next equipment repair—and it could replace decades of guessing with actual profitability.
Frequently Asked Questions
Everything you need to know before getting started.
This system is built for contractors, not accountants. If you can run a crew and manage a job site, you can use this. The app does the complex calculations for you. The training shows you exactly what to input and how to read the results. Most contractors implement this within their first week.
The original workshop was two full days. Now it’s structured as modular courses you can complete at your own pace. Most contractors go through the core Know Your Numbers course in a few days, then implement while moving through the advanced courses on estimating, tracking, and marketing.
Yes. This system has been proven with landscapers, concrete companies, pool builders, fence installers, and other labor-and-materials contractors. The principles are the same regardless of your trade—you need to know your overhead, recover it in pricing, and track performance. The app adapts to your specific costs and production methods.
The Know Your Numbers app isn’t meant to replace your estimating software—it’s designed to give you the foundation numbers you need to price correctly in ANY system. Once you know your overhead and required margins, you can plug those numbers into whatever estimating tool you’re currently using.
Not to start. The core system focuses on planning and pricing. We do offer an advanced course on connecting your estimates to QuickBooks for tracking, but that’s optional and comes after you’ve implemented the fundamentals.
Most contractors have tried something—copying competitors, using industry averages, or guessing at markup percentages. The difference here is that this system calculates YOUR specific numbers based on YOUR actual overhead and capacity. It’s not generic advice. It’s math tailored to your business
Yes. You get lifetime access to the training and the app. You also gain entry to our exclusive contractor community where you can ask questions, share wins, and connect with other business owners who are implementing these same methods.
We offer virtual consulting and on-site consulting for contractors who want faster implementation or hands-on support. You can book a call to discuss these options after enrollment.
Ready to Turn Your Hard Work into Real Freedom?
You’ve already done the hard part. You became one of the best at what you do. Your work is solid. Your crews are trained. Your clients are happy. Now it’s time to make sure that success actually pays you—not just keeps you busy.
You don’t need to work harder. You need to work smarter. You need to know your numbers so you can price with confidence, bid with clarity, and finally keep the money you’re earning. This system gives you that foundation. The rest is up to you.
Contact: [email protected]
Phone: 508-986-9998
Every day you wait is another day you’re potentially losing money on jobs you think are profitable. The contractors who implemented this system last year are $100,000 to $200,000 ahead of where they were. Where will you be next year?